First there is the dream. Then comes the most important question that is rarely asked. How important is a business plan to pro brewing? A solid business plan is the most consequential facet of any professional venture. Some have innate talent for brewing beer. Money and credit are available to enterprising or well-connected individuals. These […]
How to Make a (Good) Microbrewery Business Plan Read More »
I had the good fortune to brew professionally for 10 years, founding 2 breweries in Asheville, NC: Green Man and French Broad Brewing Company. They were founded in 1997 and 2001 respectively. I grew them both from stripped brick and sheetrock walls, from the concrete slab up. Beer is the love in life, even above
How To Start a Brewery Business in 2023: 12 Steps to Your Dream Coming True Read More »
This is a resounding yes! I will stand and shout it from the mountaintops. Branding and labels are everything. If they were cars, they would correlate with make and model. A strong brand identity defines your product and image. Artful and unique labels create an emphatic response in the consumer, to make an emotional connection.
Are Branding and Labels Important in Starting a New Beer Venture? Read More »
With 7,000+ breweries in the United States all signs would point to…yes! Yes, if it is planned with precision, forethought, and a strong team. No, if it is hastily thrown together because a homebrewer had a good idea. Having built 2 Asheville breweries myself in the 90’s and aughts, I’ve seen the highs and lows
Is the Microbrewery Business Profitable? (Tables & Stats Included) Read More »
I built two breweries in my time. One was Green Man in Asheville, at 367 square feet or so, plus 120+ of walk-in. It was a small brew-pub system. The other was French Broad Brewing Co., also in Asheville. At 3100 square ft, it is a small production micro. Nanos, brewpub, and micro systems range
How Much Space Is Needed for a Brewery? (Real-Life Examples) Read More »
Starting a brewery is hard work and serious business. It takes two primary things, money and talent. One without the other will get you nowhere fast. Are you a Master Homebrewer, ready for a second career? Are you in it for the glory and grits? I can share my experience and lead you down the
8 Ways to Raise Money to Start a Brewery Read More »
As evidenced by the 7,000 + extant breweries in the US right now, many homebrewers and enthusiasts have gone strictly commercial. Here are 6 things differences between home brewing and commercial brewing to consider. Sharing beer with others and making a good living is a noble goal. Homebrewing and Commercial brewing hold many similarities and
6 Differences Between Home Brewing and Commercial Brewing Read More »
Building a commercial brewery is a noble and exciting endeavor. For many, it is a dream they feel ready to realize. But starting a microbrewery isn’t cheap and easy. I founded two breweries in Asheville, NC (Green Man Brewing Company and French Broad Brewing Company) and I was active in the early brewing scene there
How Much Does It Cost to Start a Microbrewery? Read More »
If you are really passionate about homebrewing and want to consider starting your own business, I offer an overview on how to get started with your own microbrewery. There are two types, brewpubs and microbreweries. A brewpub is smaller, perhaps 3-7 barrels (1 US barrel equals 31 gallons). A microbrewery is larger, perhaps from 10
Microbrewery Equipment List: All You Need to Get Started Read More »
