Jonas Rembert

First there is the dream. Then comes the most important question that is rarely asked. How important is a business plan to pro brewing? A solid business plan is the most consequential facet of any professional venture. Some have innate talent for brewing beer. Money and credit are available to enterprising or well-connected individuals. These […]

I had the good fortune to brew professionally for 10 years, founding 2 breweries in Asheville, NC: Green Man and French Broad Brewing Company.  They were founded in 1997 and 2001 respectively.  I grew them both from stripped brick and sheetrock walls, from the concrete slab up. Beer is the love in life, even above

This is a resounding yes! I will stand and shout it from the mountaintops. Branding and labels are everything. If they were cars, they would correlate with make and model. A strong brand identity defines your product and image. Artful and unique labels create an emphatic response in the consumer, to make an emotional connection.

With 7,000+ breweries in the United States all signs would point to…yes!  Yes, if it is planned with precision, forethought, and a strong team. No, if it is hastily thrown together because a homebrewer had a good idea. Having built 2 Asheville breweries myself in the 90’s and aughts, I’ve seen the highs and lows

I built two breweries in my time. One was Green Man in Asheville, at 367 square feet or so, plus 120+ of walk-in. It was a small brew-pub system. The other was French Broad Brewing Co., also in Asheville. At 3100 square ft, it is a small production micro. Nanos, brewpub, and micro systems range

Starting a brewery is hard work and serious business.  It takes two primary things, money and talent.  One without the other will get you nowhere fast.  Are you a Master Homebrewer, ready for a second career? Are you in it for the glory and grits? I can share my experience and lead you down the